Shipping AI-assisted content that still feels human.

1. Use AI for volume, not voice.

We let AI crank out the research scaffolding—outline, headings, SERP questions, related entities. Tone, positioning, and proof points always come from a strategist who knows the client. That split keeps the copy fast without sounding like a stitched-together prompt.

2. Build a source-of-truth brief.

Every page gets a single brief in Notion: target keyword cluster, intent, funnel stage, top competitors, and required CTAs. AI references that brief during drafting so we never have to chase a doc across Slack.

3. Human QA with a punch list.

• Verify claims and stats (no AI-invented numbers).
• Layer in client-specific language, proof, and internal links.
• Run a quick read-aloud for flow before it hits the CMS.